Social Networking the BM (Brick & Mortar)

I’m sitting in the local Dunkin Donuts writing a blog entry on my iPhone – not really a remarkable event. I guess the remarkable part revolves around the question “Why Dunkin Donuts?” as I am – without question – a die-hard Starbucks drinker (pause to sip the toasted almond they don’t serve at Starbucks).

Points. My wife is kicking my ass – she has 39 more points than me and I really just can’t live with that. No – not DD loyalty or anything like that – but foursquare points. Foursquare has been around for a while, but for those of you not conversant with the social networking scene, it doesn’t stop at MySpace, Facebook, & LinkedIn. Foursquare scores your travels based on new experiences, loyalty, and generally getting out and participating in life. Somehow – perversely – I believe this actually will tip a few dollars over to small businesses as people play the social game and try to outscore their friends by picking up new venues. Hopefully we don’t see the occasional mugging from people over-riding their better judgement and checking in to places they aught not be in (think I need a grammar social network…)

Of course, as I’m writing this Chris is texting me to ask me when I’ll be home – which is after I pick up a few more points. That’s the other side of this, which de-personalizes the experience – I should be out with my family getting points. But the last time we did that Chris was checking in right along with me and I couldn’t get ahead – sigh.

Closing and heading home – there’s a Stop & Shop on the way – wonder if we need milk…

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